What we'd do differently.
Three before→afters, written by the studio as demonstration work — not client projects, because none exist yet to show. Each one takes a common, generic version of a piece of copy and rewrites it the way we'd actually ship it.
Website hero rewrite
Before
Welcome to [Company] — Your Partner in Excellence. We provide a wide range of services designed to meet your needs.
After
Payroll for restaurants, run by people who've actually run restaurant payroll. Tips reconciled, tipped-wage compliance handled, filed on time — every pay period, not just the ones you remember to check.
Studio demonstration — a generic homepage hero, rewritten. Not a client project.
See the Website Copywriting page →Landing page hero + CTA rewrite
Before
Take Your Business to the Next Level. Get Started.
After
Your ad already got the click. Give it a page worth the click. Claim my spot — 12 left this month.
Studio demonstration — a generic landing page hero and CTA, rewritten. Not a client project.
See the Landing Page Copywriting page →Email subject line + opener rewrite
Before
Check out our latest offer! We're excited to share some great news with you.
After
The thing I almost didn't send. This one's short, because the offer explains itself faster than I can.
Studio demonstration — a generic email subject and opener, rewritten. Not a client project.
See the Email Marketing Copywriting page →See the process behind these rewrites.
See the process →