Same three angles. Months of ad fatigue. Time for new hooks.
Variant sets built for testing — real angles, not one ad copy-pasted with a synonym swapped.
from $600
Who this is for
This isn't for you if
- You need one single ad, not a testable set — most platforms need variants to find a winner, so we build sets by default.
- You want a full landing page written too — pair this with Landing Page Copywriting.
- You haven't picked a platform or format yet — angle and hook depend on where the ad runs.
Is this right for you
- You're running paid social or search and CTR is sliding on the same tired angles.
- You need a real test set — multiple genuine hooks, not ten headlines that all say the same thing.
- You want copy that respects the platform: short, built to stop a scroll, not a brochure shrunk to fit an ad slot.
How it works
- 01 Brief offer, platform, audience, current top performer (if you have one).
- 02 Angles 3–5 distinct hooks mapped out before full copy is written.
- 03 Draft full variant set: headlines, primary text, CTAs.
- 04 Revise your notes, in.
What's included
- 01 Multiple genuine angles per set — not one ad restated ten ways.
- 02 Platform-fit copy (character limits, format conventions) for the platform you specify.
- 03 A hook-first structure built to stop a scroll in the first line.
- 04 One CTA per variant, tested against the platform's own conventions.
- 05 One revision round on the Campaign Set.
Packages
Most popular
THC-AD-CAMPAIGN
Campaign Set
up to 10 variants
$600
- Up to 10 variants (headline + primary text + CTA)
- 3–5 distinct angles
- Platform-fit formatting (Meta, Google, LinkedIn — specify at brief)
- One revision round
THC-AD-RETAINER
Always-On Retainer
$950/mo
- A new campaign set (up to 10 variants) every month
- Performance-informed angle rotation
- One revision round per set
- Cancel with 30 days' notice
Studio demonstration
Studio demonstration — not a client project.
Frequently asked questions
Meta, Google Search, and LinkedIn are the most common — tell us the platform at brief and copy is formatted to fit its conventions and limits.
Typically 3–5 distinct angles, each with 2–3 variant executions — real testable difference, not ten headlines saying the same thing with a synonym swapped.
No — copy only. We write headlines, primary text, and CTAs; you or your designer handles the visual.
The Always-On Retainer rotates in new angles monthly based on what you report back — a one-time Campaign Set gets one revision round to adjust before the set is final.
Ten variants, five business days. Find the angle that isn't tired yet.